Halloween spending

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Halloween Costumes 2026: Buddy the Unicorn Tops Google Frightgeist as US Spending Hits $13.5 Billion

On Saturday, 31 October 2026, Halloween arrives with a search chart that looks stranger than most years. Google’s annual Frightgeist list, built from costume searches surging ahead of Halloween, puts Buddy the Unicorn — the cheerful-looking but sinister character from the 2026 horror film “Buddy” — at No. 1. The same season is forecast to be the most expensive Halloween…