Selfridges

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GTA 6 Takes Over Selfridges: Inside London’s £2,500 Varsity Jacket Pop-Up

Grand Theft Auto VI has taken over Selfridges. The London department store opened a dedicated GTA 6 pop-up on Monday 9 November 2026, ten days before the most anticipated game launch of the year, with more than 60 items of merchandise on sale and a Selfridges-exclusive varsity jacket priced at £2,500. The activation fills the retailer’s London flagship and its…